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Waist Beads – Thousands of Years and Still in Style

Waist beads, sometimes known as belly beads, are strings of beads worn around a woman’s waist; an accessory that women in Africa have been wearing for thousands of years. Waist beads are infinitely variable, and as complex and unique as the women who wear them.

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Has Trend Forecasting Gone Out of Style?

The embarrassment of showing up to a party in the same dress as someone else is an old cliché. But lately for some fashionistas it may feel like this isn’t just happening at parties, but also at the office, out with friends, and pretty much everywhere else. And they’re not just wearing the same things as one other person, it feels like they’re wearing the same thing as everyone!

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Colourful and Complicated Ankara (aka Wax Print)

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Fashion companies have been publicly called out for cultural appropriation when they’ve used the types of colourful printed fabrics that are popular in West Africa. They are often known as"Ankara", or Dutch wax prints or just vaguely referred to as “African prints”.

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How Fashion Brands Can Help To Give Old Clothes New Life

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Companies used to be much more involved in managing the waste from their products. And if we want to reduce the volume of garbage produced every year, companies need to start being involved at the end of their products’ lives.

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When Does Cultural Appreciation Become Cultural Appropriation?

Fashion is all about owning a look...but not everyone has the resources to copyright their creative work so big name fashion brands have been freely borrowing/stealing designs from different cultures for decades.

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The Evolution Of Jua Kali

Finding inspiration in new and unexpected places is one of the forces that drives the fashion industry forward. "Jua kali”, long associated with moderate prices and outdoor labour, is on the cusp of having a fashion renaissance.

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When Helpting Hurts - Where Do Donated Clothes Go?

When we donate our clothes at the local second hand shop, most of us believe that this is the end of the line for our old wardrobe items... but these donations may have some consequences we didn’t consider.

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Fast Fashion Is A Fast Track To The Landfill

We don’t tend to consider clothes as disposable when we buy them, so we don't think about how we will eventually dispose of them. But discarded clothes are a very real problem and the fast fashion industry is quickly making that problem worse.

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Necklace Length Size Chart
Necklace Length Chart